Episode 55

full
Published on:

13th Apr 2023

Regularly Reviewing Your Tech Stack for Business Growth and Success

In this episode, Damien and Penny dive deep into the importance of organizational structure, service mix, and team building for accountants and bookkeepers who seek to build intentional businesses. They share their experience with new hires who bring fresh ideas and perspectives to the table, emphasizing the importance of surrounding oneself with competent individuals to grow a business.

The conversation today highlights the importance of delegating in growing a business and the focus on integrating different apps and software to provide comprehensive financial reporting and functionality.    


Tune in as Damien and Penny to learn how to build intentional businesses as accountants and bookkeepers!


[00:01 - 01:32] Opening Segment

  • Damien and Penny discuss their experiences with new hires, encouraging them to bring fresh ideas to the table
  • The importance of thematic reporting and using data in different ways 


[01:33 - 14:00] Creating Capacity for Technology Management and Client Relationships in Accounting Firms

  • The need to create two different reports for sales due to overriding commissions
  • Delegating tasks and fear of not being clear enough in expectations
  • Surrounding oneself with good people and letting them do their thing
  • Hiring employees to manage workload and provide quality service to clients/customers
  • The importance of app integration and building a tech stack for businesses


[14:01 - 16:32] Regularly Reviewing Your Tech Stack for Business Growth and Success

  • Integration and communication between apps is important
  • Managing to onboard of employees using apps
  • Performance center allows customization of reports for clients
  • Procedures should be reviewed regularly as technology and apps are constantly changing


[16:33 - 30:16] Closing Segment

  • Damien and Penny’s advice to the listeners the importance of building relationships with app providers and creating a space for creative thinking in the team


Tweetable Quotes

“Everything is on the table. If you want to look at something, here's access to everything you need to have, and you tell me if you have a better idea.” - Penny Breslin


“Surround yourself with good people, and nine times out of 10, they'll come back with something better.” – Damien Greathead


-----------------------------------------------------------------------------


Thank you for listening, please like and share this episode with a friend!


Websites: https://moneypennyllc.com/

LinkedIn: https://www.linkedin.com/in/damiengreathead/

Twitter: @Damien_GH

LinkedIn: https://www.linkedin.com/in/penny-breslin-0228b81/

Twitter: @pennyb57

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for It's not Just the Numbers

About the Podcast

It's not Just the Numbers
Focused on CAS, this accounting podcast helps firm owners build their accounting and bookkeeping business with intention
It’s Not Just the Numbers is a podcast for accounting firm owners, leaders, and professionals building modern firms beyond compliance.

Hosted by Damien Greathead and Penny Breslin, the show explores what it really takes to create a sustainable, advisory-driven accounting practice in a profession undergoing rapid change. From technology, systems, workflow, and pricing strategy to leadership, client experience, staffing, and the future role of the accountant — this podcast goes beyond the spreadsheets and into the real conversations shaping the profession.

Each episode features practical insights, honest discussions, and lessons from firm owners, industry experts, technology leaders, and operators working at the forefront of modern accounting.

Whether you’re building a Client Advisory Services (CAS) practice, refining your operations, navigating AI and automation, or simply trying to build a better firm, It’s Not Just the Numbers delivers thoughtful conversations grounded in real-world experience.

Because the future of accounting isn’t just about compliance.

It’s about strategy.
It’s about relationships.
It’s about systems.
It’s about leadership.
And ultimately, it’s not just the numbers.

A Beyond Numbers podcast.

About your hosts

Penny Breslin

Profile picture for Penny Breslin
Penny Breslin is the founder of MoneyPenny, a consulting firm specializing in helping accounting firms and other businesses embrace the power of technology to simplify their operations and increase their profit margins.

Drawing on her years of experience and her knowledge of what it takes to run a successful business, Penny oversees the development of back office processes for her client firms. From the initial evaluation of the firm’s workflow, to technology selection, and assisting in the on-boarding of the firm’s clients, Penny works with her clients to maximize the benefits of a paperless and cloud-based firm.

Damien Greathead

Profile picture for Damien Greathead
Damien has been working in the accounting industry for more than 15 years. In addition to getting his hands dirty preparing tax returns and doing bookkeeping, but the bulk of his experience comes from consulting to both accounting firms and the technology companies that serve the industry.

He set up 2020 Group USA which was a membership group for small and medium sized accounting firms and then went on to set up Receipt Bank (now Dext) in North America.

He regularly speaks to industry bodies on technology, marketing and change management.